Build an AI Visibility Baseline Before You Optimize
Define your brand, market, prompt set, and model scope so future changes have a meaningful point of comparison.
On This Page
Before changing content, record how your brand appears across a defined set of questions. A baseline establishes comparable conditions for later observations; it is not a permanent label for the brand.
Fix the Observation Scope
Record the brand and aliases, target market, language, prompt set, model scope, and observation time. Specify the product and use case when the question concerns a particular offering.
Results may differ between languages, markets, use cases, and models. Combining them too early can hide the issue that deserves attention.
Cover Different Decision Stages
- Category discovery: the customer knows the need but not the available brands.
- Solution comparison: the customer is weighing approaches and constraints.
- Brand verification: the customer already knows a brand and is checking details.
Branded questions help verify facts. They cannot alone describe natural discovery. Use the prompt research guide to build useful groups.
Keep Evidence Alongside Metrics
Connect each observation to its original prompt, answer, source links, model, and time. A percentage alone rarely explains why a result changed.
| Record | Purpose |
|---|---|
| Prompt and group | Define intent and comparison scope |
| Original answer | Check context and factual accuracy |
| Citation sources | Understand the material used in the answer |
| Time and model | Preserve observation conditions |
| Optimization action | Connect a change to a later retest |
Compare Like With Like
Keep the prompt set, market, and model scope stable when possible. If they change, label the difference instead of presenting it as an optimization result.
Repeat observations for volatile questions. A change in a small sample describes that observation; it does not establish a long-term trend or prove that an edit caused the change.
Turn Findings Into Actions
Start with confirmed issues: inaccurate brand facts, unclear official explanations, inaccessible pages, or missing comparison information. Give each action an owner, target page, completion condition, and retest scope.
The PeakGEO quick start explains how questions, answer evidence, and optimization actions connect.
